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Under Armour recently unveiled three new “record equipped” jogging shoes, that will be located on pre-order starting January the new year. The record equipped technology provides runners with digital tools found it necessary to understand recovery and maximize performance. These new footwear is an increase of the company’s smart shoe line, that has been launched earlier this year. This brand of shoes will probably be linked to MapMyRun, under armour shoes australia mobile app which commands a user base of 190 million globally . In accordance with our estimates, the footwear segment accounts for nearly 30% of Under Armour’s valuation as well as its contribution on the company’s revenues is estimated to improve from around 20% in 2016 to just about 32% by the end of our own forecast period. As being the company expands its connected fitness business by focusing on its smart shoe offering, it can boost its footwear revenues and drive growth in the long term.

A year ago, Under Armour invested nearly $560 million to acquire two fitness apps – MyFitnessPal and Endomondo. At the end of 2013 the company had acquired MapMyFitness for $150 million. These acquisitions gave it control of the world’s largest digital and fitness community, a community the company is currently planning to leverage. The new shoes are powered exclusively by MapMyRun, Under Armour’s mobile app. Each shoe includes latest features that may provide runners not just with automatic tracking capabilities, and also with insights inside their muscular fatigue before training. With these initiatives, under armour sale is concentrating on its connected fitness goal which will probably drive revenues long term. According to our estimates, the company’s retail footwear revenues will probably increase rapidly from around $300 million in 2016 to nearly $1.4 billion in the end of our own forecast period.

We think innovation will likely remain an important element of the company’s growth. It might gain market share in the footwear segment as it focusses on innovative new items. We remember that Footwear is not really probably the most valuable segment for less than Armour. Actually, Performance Apparel makes up about nearly 50% of its valuation based on our estimates. Therefore, development in retail footwear revenues will impact the company’s valuation moderately. For example, if these revenues grow in a faster pace and reach $2 billion in the end of our forecast period, there might be a 5% upside to the price estimate.

Under Armour is increasing concentrate on its footwear segment, which will probably witness significant development in revenues in the following several years. Its connected fitness initiative can give the 17dexjpky insights into consumer behavior (according to data collected through the app), which can enable it to tweak its products as outlined by consumer preferences. These under armour shoes should find favor in consumers who want to depart from wearables to monitor fitness and workout trends. We know this innovation can drive revenues for your company in the long run.